You have probably seen or heard for number of companies giving away free stuff or offering you to try them, and you have probably wondered how will they ever earn a profit. The truth is this is among the most powerful marketing methods. This way companies have the chance to promote their products while connecting with consumers and getting feedback.
What is free stuff marketing?
Companies often claim to have good quality, but this needs to be proven as well. The best way to do it is to offer customers free stuff – a sample of the product or any other product that bears your name. Buyer will be convinced in the quality of your product if he is provided with the chance to sample companies’ product.Consumers respond positively to sharingof free products and convey this positive attitude to the company, its products and services. Theyare well aware of the fact that behind this concept stands commercial interest, but it does not bother them because they consider this form of marketing to be desirable and unobtrusive!
Free stuff marketing is a part of long term strategy, and it will lead to gaining money after a while. How is this possible? How can it increase profits? Well, since curiosity is in human nature as well as wondering this method will help businesses to stand out and grab consumers’ attention, even the attention of those who are the least interested. Sharing free products helps companies to interact with consumers, connect with them and get the insight about future clients’ needs. Other than introducing the product it helps companies to promote it to large number of people, gain clients trust, increases sales, and even beats the competition
Why free stuff marketing works
When you give away free stuff you gain consumers trust, both in the quality of products and your reputation. This makes them pay for the products later. Since they have received something for free they are more willing to buy something else from the same company. This way they still think it is a gain for them. Giving away free stuff makes customer want to share with their friends or through social media. This ‘mouth to mouth’ marketing is proven to be very effective. Let’s not forget it is free. Free stuff give away is also an effective way to make people love your company. This results with loyalty and customer that come back.
What free stuff to give away
What you will give away depends on the type of business you run. If your company is product based then you can give away your products. If you are a service based then you can offer your services for free. Online businesses can offer free eBooks, free trials or free downloads or similar services. Giving away free information in forms of brochures, leaflets or pamphlets is also very effective.
Giving away free stuff is focused on long term profit since it turns potential customers to loyal consumers.
Fun fact on free stuff give away: Google built itself in start- up phase by offering free services and avoiding advertising.